Digital agency Dubai is a new discipline of marketing and communication. It concerns any marketing strategy operation aimed at promoting products and services through a medium or a digital or digital communication channel.
Notions and keywords associated with digital marketing
Digital marketing, Digital targeting, customer vision, multi-channel
Strategy Digital marketing: How does it work?
With the development of the web and mobile telephony all over the world, communication channels are multiplying. These new channels to communicate to consumers are new targeting opportunities for Direct Marketing players and advertisers. Among other new communication channels: social networks, mobile phones, interactive television, advergaming and video game product placement. Advertising companies in Dubai channels combine with the more traditional channels exploited by direct marketing to develop true multichannel strategies. The aim is to integrate all communication channels to enrich customer knowledge of all the possible interactions between an individual and a brand and thus develop the most personalized communication and therefore the most effective communication with the latter.
Benefits and benefits of digital marketing
By integrating digital marketing into its global multi-channel marketing strategy, an advertiser benefits from new targeting opportunities. Thanks to technological developments, it is also possible to benefit from an enrichment of its data in real time and to have behavioral data. On the Internet, for example, one can know who opened mail, when and under what period that person then came into contact with the mark.
The first concern of a digital marketing agency Dubai is to offer its advertisers strategies and tactics sought in order to acquire new customers and to retain existing customers. Different levers of acquisition are offered to the advertiser such as operations become a member, games contests in e-mailing, co-registration Enhanced via video sponsored.
Using a recognized agency brings to the brands many advantages such as:
Define a coherent and effective marketing strategy, Using a team of dedicated experts, Creating tailor-made operations , Leveraging various acquisition levers, Providing relevant recommendations, Developing your database and branding.
Similarly, in contrast to internalized employment, flexibility is an essential point to take into account. When using an agency, the advertiser buys as much expertise as time and resources.
Leveraging a premium network
To differentiate itself from affiliate platforms and other systems, the added value of an agency is to have a powerful and strategic premium network at national and European level. The priority of the agency is, therefore, to develop a quality network as much as possible and to carry out controlled surgical consignments.
It is important to privilege the publisher’s notoriety which provides additional security to the advertiser.
The advantage of Advice, The first step of an agency, is to understand its client and to analyze its needs. What counts above all is to adopt a real marketing posture: to identify, after having carried out a SWOT analysis, what levers you want/can play and then put in place a strategy that is both at its Scope and sufficiently attractive and differentiating.
Each of the solutions offered to the advertiser answers a well-defined problem: branding, database augmentation, Promotion of a product or a service in particular. It is crucial to favor a logic of performance and a powerful creativity that guarantee to the advertiser a return on investment.
Office 3304, Prism Tower, Business Bay,
Dubai, UAE – 333879
Phone: +971 43639734
Fax: +971 43740897